Fans can now purchase merchandise, digital downloads, concert tickets and even meetups through the website. By Glenn Peoples YouTube Logo - H 2011 YouTube has unveiled a merch store that will allow ...

While today’s content creators prefer to make short and simple videos for TikTok, influencers and wannabe-A-listers back in the day uploaded their work to YouTube in the hopes that it might go viral ...

Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. I had a chance to catch up with two of the top performers in ...

He is famous for producing a lot of music and having a strong group of regular fans. He keeps his play counts high by releasing new songs often. YoungBoy is still a ...

YouTube went on the offensive on Thursday, saying it doesn’t shortchange artists but is rather a generous and nurturing force in the music community. Critics who claim the video streamer pays ...

There are few better ways to win points with your music-loving friends than being the first to find a great new artist. It's easier to find emerging names through streaming rather than by trawling ...

The platform's Official Artist Channel will now become the central hub for its creators' official videos. By Colin Stutz, Billboard YouTube on Tuesday announced plans to consolidate artists’ channels ...

YouTube Music announced the addition of 14 new artists on Tuesday — including young stars Kenny Beats, Rema, Baby Rose, and Guapdad 4000 — to Foundry, its three-year-old global development program for ...

YouTube has announced a new tool specifically for its artists, one that provides analytics data for a more thorough look at one's fan base in all its nuance and splendor. The feature comes as part of ...

YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the ...

YouTube and CAA are partnering in the ongoing war to protect artists against the threat of AI. In a first-of-its-kind deal, talent under CAA will be able to identify and manage AI-generated content ...