Drake, Kendrick Lamar, Heading To Roblox

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
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Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...

I got an up-close look at Roblox's new safety feature. Here's what I found.

Roblox, one of the most popular gaming apps in the world, is preparing to roll out a new mandatory safety feature.  ...

UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...