The issue is over copyright and legal usage, but the story could be far more important from a branding standpoint.

This week, the NFL took notice of Denver's magical season, and made sure the whole league knew about it. The NFL's official ...

X has updated its terms of service and filed a petition to seemingly counter an attempt to remove its control of old Twitter trademarks.

In its 43-page lawsuit, which was filed in federal court in Delaware, X Corporation alleges trademark infringement, adding ...

Twitter’s rebrand to X isn’t an ‘abandonment’ of its trademark rights, X Corp. claims.

The platform, owned by Elon Musk, sued Operation Bluebird who petitioned US patent officials in December to cancel the ...

Musk bought Twitter in 2022 for $44 billion. About a year later, the company rebranded as X. Now, however, X is arguing in ...

The UFC's new Paramount Plus deal features a fresh start and new industry standard for how fight fans should consume regular ...

There were several key injuries in the game, including Ravens quarterback Lamar Jackson and Patriots running back TreVeyon Henderson. It was an ugly game that forced the Patriots to dig deep and pull ...

Kansas basketball won its only game during the last week, at home against Towson. Here’s what that meant for its coaches poll ...

The Justice Department has released records from the Epstein files, the first documents to come to light under a new law ...

Kendrick Lamar set fans buzzing about new music in 2026 after video with rising Compton rapper Chef Boy at TDE’s Christmas ...