Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

In fiscal 2025, which ended on June 30, Microsoft spent $18.42 billion on stock buybacks and $24.08 billion on dividends. In ...

Phishing attacks in 2025 increasingly moved beyond email, with attackers using social platforms, search ads, and ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

Like with any new tech, it takes a while to weigh the long-term cost versus the short-term reward. But one thing is clear: ...

SmartCompany asked local entrepreneurs for their thoughts on the business trends, storylines, and practices we'll leave behind in 2025, and what might face founders and leaders in 2026.

Earning quality backlinks requires strategy, patience, and proven methods that actually work. This guide compiles practical advice from industry experts who have successfully built authoritative link ...

From renting out your driveway to improving AI-generated content, here's how you can boost your finances in the new year ...

The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the ...

Beats Academy is providing students with real industry experience alongside notable athletes such as Olympic gymnast Jordan ...

In the realm of horror, it was hard to beat the headlines last February that you were carrying around the equivalent of a ...