What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

This is a structural shift in how digital presence is valued. Companies that understand this will treat AI visibility as a ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

It's not that unusual for a 20-something to text Mom from the doctor's office for help answering a health question. Or for patients of any age to struggle at recalling all their medicines. Getting ...

Meta calculated that about 19% of that money – more than $3 billion – was coming from ads for scams, illegal gambling, ...

Android phone users are being told to delete a popular app immediately after Google issued a stark warning. Google is warning ...

Hackers have launched a new malware campaign that uses paid Google search ads and shared conversations on the official ...