In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. While the SEO industry panicked, ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

Search has always been about connecting people with answers. For years, businesses relied on search engine optimization (SEO) to rank higher in Google’s traditional results. More recently, ask engine ...

I’ve spent years watching SEO evolve. What began as a process of keyword stuffing has matured into a more strategic discipline focused on user intent, content quality and technical structure. Now, the ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...