Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

In Part 2 of this blog series (Overview & Part I are here), the focus is on the criteria, components and considerations for your ideal KPI Dashboard. When it comes to determining what you want from a ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

Store managers always struggle with getting back-office work done so they can be out on the sales floor with customers and employees. Yet what if they could take the back-office with them out into the ...

One thing I see lacking on most dashboards and key performance indicator (KPI) measurement systems companies produce to track their own performance is an external perspective. Companies become so ...

Delhi government is set to launch DARPAN 2.0, an advanced performance-monitoring dashboard developed by NIC. This real-time, ...

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention ...

Once a metric is used as a goal for performance, people may change their behavior to optimize for the metric itself — which ...

KPIs are the key performance indicators of a business. They are monitored regularly to ensure that your business performance targets are achieved and maintained. KPIs can involve strategic measures, ...