Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for ...

You’re hitting your KPIs. Your ROAS looks solid. CPCs are under control. Everything in your Google Ads dashboard says performance is… fine. But here’s the problem: You don’t actually know how you’re ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...