Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

Match Group, the parent company of Tinder and Hinge, claims it has won “concessions” from Google in its antitrust battle against the search giant. On Friday, Match withdrew a restraining order after ...

Earlier this year Google signed a temporary deal with Match Group, the company that owns the popular dating app Tinder, which would allow the group’s apps to use third-party billing during a lawsuit.

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Google and Match Group have signed a temporary agreement so that any in-app payments made in Tinder and Hinge will be made using a third-party system. The details of this arrangement have been shared ...

Google has responded to dating app maker Match Group’s antitrust lawsuit in a scathing new court filing which refers to Match’s original complaint as a “cynical attempt” to take advantage of Google ...